Hello

Jûs was born from a lifelong fascination.

I was fascinated by the myriad ways exceptional food and drink can imprint into our fondest memories. During years spent journeying to restaurants, vineyards, and far-flung regions renowned for their cuisine, I realised the most memorable moments were crafted through a harmony of people, talent, tastes, and place. 

I saw the potential to nurture a unique community around this passion for not just eating or travelling but exploring the essence behind cuisine and culture—and turning that into mind-blowing experiences.

By tapping into insider access and expertise from years spent understanding the intricacies of hospitality, we knew we could design experiences beyond traditional packaging and predictability.

Vineet Mehra

Jûs represents our vision to elevate dining and travel into something more - an opportunity for deep resonance between hosts, locations, and guests. Our digital platform empowers the discovery of hand-selected occasions worldwide, promising to personally guide members to uncover moments that linger far into the future.

The magic stems from our selective curation and meticulous preparation. We source emerging chefs devoted to their craft, hidden venues embedded in their community, and remote settings that replenish the soul. Each element comes together under our care for a temporary moment - one we are honoured to share with every treasured guest

From Our Founder Vineet Mehra


Daniel Forster

Daniel Forster, with over two decades of leadership experience spanning the Middle East, Africa, and South Asia, is the visionary CEO of Jûs. His expertise covers every facet of the hospitality industry, from conceiving innovative concepts to their flawless execution. This breadth of experience has fueled his deep passion for Jus, a global high-end luxury platform redefining culinary experiences.

Having previously served as the CEO of Signature Clubs in Dubai, Daniel Forster brings a wealth of knowledge and a track record of success to his role at Jûs.

His extensive background in the hospitality sector underscores his commitment to creating extraordinary moments and curating exceptional culinary experiences that transcend boundaries and leave lasting memories.

Daniel's leadership and dedication drive Jûs's mission to revolutionize gourmet dining and connect food enthusiasts with world-renowned chefs, interactive cooking experiences, and rare ingredients in the world's most spectacular locations.

The Vision For Jûs

Daniel is passionate about delivering exceptional culinary experiences and deeply committed to building a global community, marketplace, and innovation engine that embodies sustainability and ethics at its core.

His vision for Jûs is to create more than just a luxury culinary platform; it's about forging a global community of like-minded individuals who share a passion for extraordinary gastronomic journeys. This community will connect food enthusiasts with world-renowned chefs and foster connections and relationships among people who value authentic and meaningful experiences.

A commitment to sustainability and ethics lies at the heart of Jûs’s mission. Daniel understands that the culinary industry, like any other, should give back to the environment and the community it serves. To achieve this, he plans to:

Sustainable Sourcing

Jûs will prioritize sourcing rare ingredients and local produce from sustainable and ethical suppliers. Jus contributes to a more sustainable food ecosystem by supporting environmentally responsible practices.

Reducing Food Waste

The platform will actively work to minimize food waste by efficiently managing ingredients and resources. Through innovative strategies, Jus aims to set an example for responsible food handling.

Supporting Local Communities

Jûs will engage with local communities in the spectacular locations where its experiences occur. This involvement will enrich the experiences and contribute to these regions' economic and social well-being.

Ethical Business Practices

Ethical conduct will be at the forefront of Jûs’s operations. Fair treatment of employees, responsible business practices, and transparency in dealings are all part of the platform's ethos.

Investing in Culinary Innovation

Jûs will serve as an innovation engine for the culinary industry. Collaborating with chefs, artisans, and experts worldwide will push the boundaries of what is possible in gastronomy. This commitment to innovation aligns with the values of sustainability and ethics, as it seeks to improve the industry while minimizing its impact on the planet.

Daniel Forster's vision for Jûs goes beyond delivering memorable experiences; it encompasses building a sustainable, ethical, and forward-thinking culinary platform that gives back to the industry, the environment, and the communities it touches. His leadership is poised to transform Jûs into a global force for positive change within the culinary world.