Worlds Change As Much As They Collide
Today's affluent travellers are no longer satisfied with cookie-cutter itineraries; they crave unique and tailored journeys that cater to their interests and preferences.
People want more than a hotel stay, more than a material item. They want interactions and long-lasting memories that you cannot buy off a shelf.
Time-poor but expectation rich. People want the experiences but don't know where to find them. Remote locations are by their very nature challenging but very rewarding.
A short history of the industry
The time for launching Jûs is optimal due to a convergence of trends and factors that align
A Rise In Culinary Travel
The global market for food tourism is expected to reach $400 billion by 2023. The global market for culinary tourism is expected to reach $250 billion by 2025.
Luxury Lifestyle Demand
The global luxury goods market will reach $3.2 trillion by 2025. The number of ultra-high-net-worth individuals (UHNWs) is expected to grow by 27% by 2023.
Celebrity Chef Influence
Social media followers for celebrity chefs have increased by 50% in the past five years. The global market for celebrity chef merchandise is expected to reach $1 billion by 2025.
Interest in Rare Ingredients
A study by the Specialty Food Association found that 60% of consumers are willing to pay more for rare ingredients.
Just some of the numbers that are creating the changes in this area
Gifting Experience
Consumers are shifting towards a study by the National Retail Federation, which found that 72% of consumers plan to give experiential gifts in 2023. The number of people searching for ‘culinary experiences’ online has increased by 200% in the past year. The global market for experiential gifts is expected to reach $3 trillion by 2025.
Personalisation Expectations
A study by McKinsey & Company found that 70% of consumers are likelier to do business with a company that offers personalized experiences. The number of firms using Al-powered personalisation tools has increased by 50% in the past year. The global market for Al-powered personalization is expected to reach $1 trillion by 2025.
